Where to shop eco & ethical fashion

Where to shop eco & ethical fashion

The most common question I get about sustainable and ethical fashion is, “Where can I shop?”

Here’s my go-to list of eco and ethical retailers and brands, which will be continually updated as I find more brands I love.

Want to know where I got that one thing you saw on my Instagram that one time? Shop my Instagram here!


(S) = sustainable, (E) = ethical, (V) = vintage/secondhand, (H) = independent artisan/handmade, (POC) = person/people-of-color-owned, (W) = woman-owned

Disclosure: This post contains affiliate links, which means that I may make a small commission if you click through and make a purchase. I’ve only included retailers and brands that I have shopped from, or would shop from, myself, and meet my standards for ethical and sustainable practices (learn more about what “ethical” and “sustainable” mean here). If you like my work and would like to support me, please consider shopping through my links!


  • Antidote (E/S) – boutique featuring slow fashion designers.
  • ASOS Eco Edit (S) – sustainably made, trendy street style items.
  • Etsy (V/H) – handmade and vintage items from independent small shops.
  • Garmentory (S/E/V/H) | discount: get $20 off your first purchase– shop indie designer goods from local boutiques all across the country, all on one online platform! It’s a little too addicting.
  • Made Trade (S/E/H) – ethical marketplace of artisan-made home goods and sustainable fashion.
  • Preservation (S/E/V) – vintage and new clothes with a retro vibe.
  • ThredUp (S/E/V) – online consignment store where you can both buy and sell secondhand clothing.
  • YOOX (S/E) – high-end, sustainably made designer goods.


  • ABLE (E) – ethically made leather goods, apparel, and denim.
  • Alternative Apparel (S/E) – affordable, organic, and ethically made basics, including tees, tanks, and sweatshirts.
  • American Apparel (E) – ethically made basics.
  • Amour Vert (S/E) – feminine, timeless classics and beautiful prints; a tree is planted for every purchase of a tee.
  • Ecovibe Apparel (S/E/POC/W) – a Portland-based brand focusing on sustainable, natural materials at an affordable price! They donate to 1% for the Planet, run on renewable energy, and have a zero-waste goal.
  • Eileen Fisher (S/E/W) – one of the OGs of sustainable fashion! Great for feminine classics in natural fibers and neutrals.
  • Eggie Sustainable (S/E/POC/W) – YouTuber Jenn Im’s clothing line just launched a sustainable collection featuring eco fabrics such as organic cotton and Tencel!
  • Everlane (E) | review – all about “radical transparency” and modern updates on classic silhouettes
  • Grana (S/E) | Mongolian cashmere review | discount: get 10% off your first purchase– high quality materials at reasonable prices.
  • Kindred Belle (S/E/POC/W) – beautiful accessories and clothing that support endangered species. 100% of each purchase goes towards conservation efforts, and you get to adopt an animal of the species printed on your item with your purchase!
  • Krochet Kids/KnownSupply (S/E) – soft, organic basics and knits that empower makers in Uganda and Peru. Each clothing item has the name of its maker, and you can search the site to see the face of the person who made your clothes! So cool.
  • Lacausa (S/E) – think “desert getaway”; flowy, effortless pieces ethically made in Los Angeles.
  • Mara Hoffman (S/E/W) – high fashion pieces in bold prints and simple yet dramatic shapes; love that they feature WOC models!
  • MATTER Prints (S/E/H/POC/W) – South & Southeast Asian inspired garments made in India with traditional artisan craft techniques, helping to preserve artisanship. Made from natural materials with minimal waste design.
  • Mayamiko (S/E/H/W) – gorgeous fair trade pieces made in Malawi, inspired by African artisanal traditions and prints. The brand also works with Mayamiko Trust to provide training, education, and sustainable feminine hygiene products for women in the community.
  • Naadam (S/E) – ethical cashmere that’s high quality, beautiful, and affordable! Naadam pays their herders 50% more than traditional traders to ensure high quality fibers, so your cashmere lasts longer. The relatively recent craze for cheap cashmere has driven demand so high that the cashmere industry is devastating the environment in Mongolia…but focusing on quality and paying herders fair prices is the best way to do cashmere better.
  • Reformation (S/E/W) – ultra-feminine pieces with that “cool girl” vibe; wear to turn heads at special occasions or, you know, just because. (Although, they have done some sketchy things; read about their cultural appropriation)
  • Siizu (S/E) – basics to live in
  • Synergy Organic Clothing (S/E) | Ibiza dress and tee review – organic cotton basics and athletic wear.
  • The Arrivals (S/E) – self-described “mountain meets street” wear that combines the functionality of outdoor tech wear with street style. High quality outerwear meant to perform and last forever.
  • Uniform (E) | bomber jacket review – ethically made in Africa; a school uniform is donated with every purchase.
  • Vetta Capsule (S/E) – capsule collections designed to be worn multiple ways.
  • YIREH (S/E/V/POC/W) – travel-inspired clothing in beautiful, unique prints made in Bali by workers paid fair wages with benefits. All natural dyes are used and surplus textiles are donated to minimize waste. 10% of profits are donated to International Justice Mission, which fights human trafficking.

Athletic wear:

  • ADAY (S/E) – stylish yet functional clothes designed for everyday and athletic wear.
  • Girlfriend Collective (S/E/POC/W) | review | discount: $10% off your first purchase – athletic wear made from recycled water bottles; literally the comfiest leggings ever; love that they feature WOC models!
  • Outdoor Voices (S/E/W) – minimalist activewear in stunning seasonal hues; sure to turn heads during your workout!


  • Azura Bay (S/E/W) – sustainable and ethical lingerie and swimwear retailer.
  • Everlane (E) – my favorite undies (I don’t want to wear any other undies)! Soft but doesn’t fall apart in the wash, and even the thongs are comfy.
  • MeUndies (S/E) – super soft undies in fun prints made from Lenzing MicroModal, a plant-based, closed loop fabric, made by workers who are paid fair wages. They also donate $$ to organizations such as the Amber Rose Foundation, the LA LGBT Center, and Make-A-Wish.
  • Naja (S/E/POC/W) – collection ranges from fun prints to sexy lingerie.
  • Organic Basics (S/E) – sustainable intimates and sets.
  • Proclaim (S/E/POC/W) review | discount: $15 off with code ‘CAT15’ – made from recycled water bottles; redefining the color “nude” with inclusivity at their heart.
  • SheThinx (S/POC/W) – period panties! These absorbent panties can supplement or replace disposable pads and tampons, helping to reduce waste.
  • The Nude Label (S/E) – soft intimates in dreamy hues made in a family factory in Spain, with some organic cotton styles.


  • allSisters (S/E) – modern, sexy twist on classic swimwear.
  • Azura Bay (S/E/W) – sustainable and ethical lingerie and swimwear retailer.
  • Cecile Swim (E/W) – timeless swimwear ethically made in southeast Asia.
  • Londre Bodywear (S/E/W) – minimal and sexy swimwear made from recycled plastic, based in Vancouver.
  • Mara Hoffman (S/E/W) – fun but wearable prints and colors.
  • Naja (S/E/POC/W) – collection ranges from fun prints to sexy lingerie.
  • Vitamin A (S/E/W) – California-inspired, sexy, and minimal swimwear.


  • Alice + Whittles (S/E) – sustainably made rainboots! super cute and made in Canada.
  • Allbirds (S/E) | wool loungers review – the comfiest sneakers made from natural materials!
  • Dear Frances (S/E) – high-quality shoes made to last, made by artisans in Italy. On the pricey side, but they’re meant to last a lifetime! For every pair of shoes purchased, a pair is sent to a person in need through Soles4Souls.
  • Dr. Martens (S/E) – wardrobe classics; leather and faux leather boots and shoes with a grungey-cool vibe.
  • Everlane (E) – wide selection ranging from heels to boots to sandals.
  • M.gemi (E) | discount: get $50 off your first purchase – direct to consumer handmade Italian shoes.
  • Nisolo (E) | Isla slide review | discount: get $25 off $100 – ethically made leather shoes and goods; love the level of transparency on the website.


  • ABLE (E) – ethically made leather goods, apparel, and denim.
  • Genesis Fair Trade (S/E/H/POC) – beautifully handcrafted bags and home goods sourced from indigenous artisans in Latin America.


  • 31 Bits (E/H/W) – pretty jewelry, home goods, and straw bags made by artisans in Bali.
  • Automic Gold (S/E/H/W) review – fine jewelry made from 14k solid, reclaimed gold; inclusive & LGBTQ-owned!
  • Baleen (S/E/H/W) – zero-waste statement jewelry; based in Seattle.
  • Catbird (S/E/W) – dainty, timeless pieces made from recycled or fair-trade gold and conflict-free stones. They also sell wedding and engagement rings!
  • Jewel Posse (S/E/H/POC/W) | review – statement jewelry made from concrete and marble; Black-owned!
  • Machete (S/E/H/W) – beautiful eco-friendly tortoise acetate jewelry.
  • Mejuri (E) | discount: 10% off your first purchase through my link – minimal and dainty jewelry without the traditional retail markup, made responsibly by expert jewelers. Perfect for subtle and feminine everyday looks.
  • Rock Salt Vintage (S/E/H/W) – gorgeous minimal designs from recycled metals.
  • Soko (S/E/POC/W) | buy discounted at Nordstrom Rack – statement artisan jewelry made from recycled brass.
  • Wasted Effort (S/E/H/W) – creative, colorful, and handmade pieces.

Home & Linens

  • Buffy (S/E) – sustainable comforters that claim to be breathable and softer than a cloud!

Know a cool sustainable and ethical brand that’s not on here? Let me know!

Pin it:

50+ sustainable and ethical brands to shop!